L â€" R: Jingui Dai, Klaus Meyer, Peter Steinbeck, Michael Fischer and Jürgen Vutz impact the sphere to symbolically transfer their energy to the new company

With effect from one January 2014, Windmoeller & Hoelscher has fix up its ain subsidiary in the Far East . The Windmoeller & Hoelscher Machinery (Taicang). With this step we want to ameliorate our proximity to the Chinese market place while also documenting the importance we attach to this always growing market, a successful development in which W&H would similar to participate, explains Jurgen Vutz, chairman of the Westward&H Management Board, and managing director Peter Steinbeck.

The official inauguration of the new branch was celebrated with a grand opening party on the 23 April 2014, the evening of the first day of Chinaplas. Nigh 200 customers from all over China were invited and together with W&H employees enjoyed not just splendid nutrient, but also a varied evening program that strictly followed Chinese tradition. Drummers opened the ceremony, a masked dancer presented elements of the Szechuan Opera and in that location had to be a Chinese panthera leo. Under the good guidance of the Chinese moderator, Jurgen Vutz and Michael Fischer, managing director of W&H Asia-Pacific, symbolically opened its eyes, to bring the new company luck and prosperity. The new Westward&H co-operative is located in Taicang, virtually 50 kilometre from the centre of Shanghai. Interim every bit a sales and service center, Westward&H Machinery (Taicang) will take on all tasks and activities that were handled by Johs. Rieckermann, Westward&H's longtime representative in People's republic of china. The Rieckermann staff so far in charge of W&H affairs has been taken over by the new West&H subsidiary to ensure continuity for Westward&H customers in China. This also goes for the Management Lath, general manager Jinghui Dai, sales manager Klaus Meyer and service manager George Yang, all of whom do take experience in the Chinese market. Due west&H Machinery (Taicang) volition take intendance of new machinery sales besides every bit spare and replacement parts for the consummate W&H sales program, some other domain existence the service sector, including the installation of new equipment every bit well as maintenance and repair. In the future, blown flick die service and customer training courses and others will be offered on site. The response from our Chinese customers in the showtime few months subsequently the opening of W&H Taicang has been very positive, says Jinghui Dai. Customers recognize our commitment and capeesh having their supplier on site now, and we capeesh and welcome information technology. We are convinced that this will strengthen our position in the Chinese market significantly.

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